“A stumble may prevent a fall.” — Gretchen Rubin

“Opportunity often comes disguised in the form of misfortune or temporary defeat.” — Napoleon Hill

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” — Michael Jordan

“Failure is simply the opportunity to begin again, this time more intelligently.” — Henry Ford

“Failure is to be expected, not avoided. Failure is feedback, not judgment.” — Alex Hormozi

“In school we learn that mistakes are bad, and we are punished for making them. Yet, if you look at the way humans are designed to learn, we learn by making mistakes. We learn to walk by falling down. If we never fell down, we would never walk.” — (Kiyosaki 2002)

“Was mich nicht umbringt, macht mich stärker.” — Friedrich Nietzsche

What doesn’t kill me, makes me stronger.

凡殺不死我的，必使我更強大。

You don’t have to get it right the first time. Just fail faster.

Failing Forward

If you want to win, you have to lose first. All success begins with failure.

“One fails forward toward success.” — Charles Kettering

“Failure is the highway to success.” — Og Mandino

“Failure is success if we learn from it.” — Malcolm Forbes

“Failure is the condiment that gives success its flavor.” — Truman Capote

“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” — Dale Carnegie

“You must expect failure as part of your journey of success, failure and success go hand in hand, you cannot have one without the other.” — Richard Parkes Cordock

“When you double your rate of failure you double your rate of success.” — James Swanwick

“Legends aren’t defined by their success, they’re defined by how they bounce back from their failures.” — Chris Bosh

• Failure is not the opposite of success, it’s part of success. Failure is success in progress.
• Success comes from turning setbacks into comebacks.
• 失敗是成功的近義詞。成功的反義詞不是失敗，而是 平庸。
• 如果一直為失敗找理由，等於是不給自己機會成功。

Always keep going! 🚂

Failing is common, trying is rare.

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” — Samuel Beckett ¹

“You’re not obligated to win. You’re obligated to keep trying. To the best you can do everyday.” — Jason Mraz

When you really try again, it works surprisingly well.

The Museum of Failure

Museum of Failure is a collection of failed products and services from around the world.

Innovation needs failure. All progress is built on learning from past failures and mistakes. The museum provides unique insight into the tricky business of innovation.

失敗是創新的必要條件 — 沒有足夠的失敗，就沒有所謂的創造力。

失敗，是未來的墊腳石，但成功，也可能是未來的絆腳石。

• Failure leads to learning, learning leads to success, success leads to complacency, complacency leads to failure.
• Never let success get to your head. Never let failure get to your heart.
• Just as a solid rock is not shaken by the storm, even so the wise are not affected by praise or blame.
• 不要太在意他人的批評，但也不要太眷戀別人的掌聲。因為批評會讓你想要逃跑，掌聲會讓你想要靠近，兩者都會讓你容易因他人而偏離了自我航道，忘了探索才是真正的工作目的。

(小野著. and 小野, 1951- author 2012)

人不是為成功而活，而是為了某種信仰而活。在有信仰的人心中，失敗正是堅定信仰的大好機會。[…] 失敗會讓人看清楚自己的恐懼、脆弱和盲點，也看到自己內心的熱情和渴望。

The Donkey Mindset

One day, an old donkey falls into a deep well. ​ The farmer tries to figure out what to do, but decides, given the age of the animal and the danger of the deep open well, that the best course of action is to fill the well and close it off. ​ He begins to shovel dirt into the well. After several hours of work, the farmer is nearly done filling the well, when suddenly, to his amazement, the old donkey leaps out from the dirt-filled well and trots off into the pasture. The farmer realizes: Rather than resigning itself to its fate with each shovel of dirt that hit its back, the donkey had shaken the dirt off and stepped up on top of it. ​ As the farmer had continued to shovel dirt into the well, the clever donkey used the dirt to get closer to its escape.

Life will inevitably throw dirt your way—challenges, setbacks, and all kinds of troubles and struggles. The key to rising above it is to shake off that dirt and use it as a stepping stone/cornerstone. Every obstacle we face can be transformed into an opportunity to climb higher. Even when you find yourself in the deepest well, remember this: Shake it off, and take a step up. Never give up. With determination and resilience, you can turn every challenge into a path forward.

跌倒的時候不要馬上爬起來，先看看地上有沒有什麼寶貝可以撿。

Failure + Reflection + Another Rep = Competence

Treat failure like a scientist.

Each attempt is an experiment. Each a-mistake-repeated-more-than-once-is-a-decision is a clue.

You’re not failing. You’re refining.

失敗 = 沒有堅持到底的認輸

Always keep going! 🚂

《憤怒鳥》（Angry Birds）

2003 年，三位芬蘭赫爾辛基理工大學的學生 — Niklas Hed、Jarno Väkeväinen 和 Kim Dikert — 參加了一場由 Nokia 與 HP 贊助的行動遊戲開發比賽。他們憑藉出色的作品贏得了冠軍，隨後順勢創辦了 Relude，也就是日後的 Rovio。然而，比賽的勝利並沒有為他們鋪平通往成功的道路。在接下來長達八年的時間裡，這支團隊做過超過五十款遊戲，大部分是接案代工，平台橫跨 Java、Symbian、Brew 等早期手機生態系統，但沒有任何一款真正爆紅。公司多次瀕臨倒閉，不得不一再裁員縮編。創辦人 Niklas 的叔叔 Kaj Hed 在此期間多次出手借錢給公司續命，後來也順理成章地成為公司最大股東。

2008 年，Apple App Store 正式上線，為整個手機遊戲產業帶來了翻天覆地的變化。Rovio 的團隊意識到，這可能是他們最後的翻身機會。當時擔任 CEO 的 Mikael Hed（Niklas 的表哥）對團隊說：「這是我們最後一次嘗試，如果這款遊戲還不成功，公司就關門。」在一個平凡的會議中，設計師 Jaakko Iisalo 隨手畫了一張草稿：一群沒有翅膀、表情憤怒的圓形小鳥，沒有人知道牠們為什麼生氣，但所有人都覺得「這很有趣」。團隊受到一款名為 Crush the Castle 的 Flash 遊戲啟發，決定把物理碰撞與彈弓機制融入這群憤怒小鳥之中。開發歷時約八個月，2009 年 12 月，《憤怒鳥》（Angry Birds）正式在 App Store 上架，這是他們製作的第 52 款遊戲。起初的反應可以用「冷清」來形容 — 在 App Store 上默默無聞，下載量少得可憐。然而，轉機悄然降臨：英國 App Store 的編輯偶然發現這款遊戲並給予推薦位，下載量開始緩慢爬升；2010 年 2 月，美國 App Store 將它選為「當週 App」，下載量瞬間爆衝。更進一步的催化劑來自名人效應 — 好萊塢影星與脫口秀主持人在節目上公開玩這款遊戲，社群媒體的擴散效應將它推向世界。2010 年，Angry Birds 登上 App Store 付費榜冠軍，並蟬聯了整整 275 天；2011 年，全球下載量突破五億次；2012 年，突破十億次，成為人類史上最快達成此里程碑的手機遊戲。

A true transformation begins with a mental shift